AI solutions
Branding &Visual Identity
Project outline
To create powerful branding, I conducted thorough market and audience research, defined the brand’s purpose and positioning, and developed a cohesive visual identity with a memorable logo, consistent color palette, and typography. Crafting compelling brand messaging and a strong brand story was crucial. Together with my dear friend and client Albert (CEO AI Shepherds) I implemented brand guidelines to ensure consistency across all materials. Finally, we launched the brand with a professional website and marketing campaign.
01
Define Brand Strategy
We established the brand’s purpose, vision, mission, and values, and determined its unique positioning and personality in multiple workshops and close exchange.
A company with digital DNA that is passionate about artificial intelligence. We feel the need to create a new value chain in the automotive industry, more sustainable and focused on needs of people and society.
Albert Pujol, CEO AI Shepherds
02
Visual Identity Process
Creating a cohesive image that reflects the brand's personality and values is essential. This means crafting a logo, picking colors and fonts, and setting guidelines. A strong visual identity helps brands connect with their audience, stand out, and communicate effectively.
03
Branding & Logo Creation
